Industry Leaders
Thanks to the SIA Ecodesign Ready campaign, many British and European brands are already ahead of the curve. Their stoves proudly carry the Ecodesign Ready logo, assuring buyers that they meet the strict 2022 standards.
For these manufacturers, early adoption has brought clear benefits: future-proofed ranges, retailer confidence, and consumer trust.
Industry Laggards
But not everyone has kept pace. Some household names have yet to release a single Ecodesign Ready model. Most notably, Clearview, a brand long respected in the UK stove market, still has no Ecodesign Ready stoves as of January 2020.
For loyal customers, this raises important questions: will Clearview adapt in time, or risk falling behind? And how long will brand loyalty hold if cleaner alternatives dominate the showrooms?
A New Question for 2022
Now that we know older stoves can still be sold after 2022, consumers will face a new choice:
Buy a non-Ecodesign model — legal and often cheaper, but not meeting the new standards.
Or choose a new Ecodesign stove — cleaner, more efficient, and future-proof.
For retailers, this creates a balancing act: clear older stock without undermining the case for Ecodesign.
Evolution of Existing Models
Brands like Stovax are beginning to release Ecodesign versions of established stoves — giving buyers a direct comparison between old and new.
Will the updated models look the same? Perform differently? Cost more? For the first time, consumers can see what the Ecodesign transition looks like in practice — the “old standard” next to the “new.”
For homeowners, Ecodesign is no longer just a future regulation; it’s already shaping today’s choices.
Buying with confidence. Ecodesign Ready stoves are available now, clearly marked with the SIA badge.
Price vs. performance. Prices have held steady so far, but the 2022 choice may come down to cheaper non-Ecodesign stock versus cleaner, future-proof models.
Trusted names, updated designs. With brands like Stovax reworking popular models, customers can choose between the classic look they know and the updated performance they increasingly expect.
Growing awareness. Public concern about air quality is making Ecodesign not just a regulatory requirement, but a selling point for responsible buyers.