Why We Bought the Fireplace Products YouTube Channel

Buying the Fireplace Products YouTube channel has allowed us reclaim our YouTube Roots. Discover how this decision connects our past with a new vision for Woodburner Insights.

October 31, 2024
By Reece Toscani
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Woodburner News

Fireplace Products YouTube Channel becomes Woodburner Insights

Hello, fire enthusiasts and woodburner aficionados! Some of you may recall that I previously ran another online woodburner company: Fireplace Products, and as part of that ecommerce store, there was a YouTube Channel and Blog associated with it. Well, as of this week I’m thrilled to announce that we have officially acquired the Fireplace Products YouTube channel and blog, along with its entire back catalogue of videos and articles.

To mark this new chapter, we will be rebranding the channel to Woodburner Insights, where it will support this website delivering video versions of our content. Woodburner Insights is all about providing valuable, in-depth knowledge for both long-time enthusiasts and newcomers to the world of woodburning so we are thrilled to integrate all the wonderful content that is on the channel already with our existing platform.

Why Did You Buy the Fireplace Products YouTube Channel?

You might be wondering why we decided to buy the YouTube channel back. After all, there hasn’t been any new content posted to the channel since I left in 2017 to start my own Woodburner Agency. The simple answer is that Fireplace Products is where it all started for me, and over the years, I’ve seen so much value in the library of content we created there. It’s a treasure trove of timeless woodburning content, from in-depth reviews to practical tips, that many of you still find helpful today. By bringing the Fireplace Products YouTube channel into the Woodburner Insights eco-system, I can reintroduce this content, update it with new information, respond to comments and provide a fresh perspective all while respecting the foundation that we built 10 years ago.

A Nostalgic Look Back

Returning to the old Fireplace Products channel has been a nostalgic experience for me, and I think you’ll get a kick out of it too. One of the highlights of digging into these older videos is realising just how much has changed. For one, you might be surprised to see what I look like without a beard! Yes, some of those classic videos might look a little different, and the camera quality might not be up to par with todays technology (and don’t even get me started about the audio), but they’re still packed with useful information and practical advice that’s just as relevant today as it was back then.

On Youtube Since 2014!

Subscribe to Woodburner Insights to see all our videos, past and present.

Looking Towards The Future

In the coming weeks and months we will be updating the video descriptions, thumbnails and overall look of the channel to better reflect the Woodburner Insights branding. We will also be migrating some of the most relevant content from the Redefining Woodburners YouTube Channel, to create a singular well-rounded channel that covers everything from classic reviews to fresh, current perspectives on today’s woodburner technology and industry trends. This will give you, a one-stop channel filled with a mix of beloved classics and brand-new content. The first of which will be on the Archer Challenger 5+ Multifuel Stove.

Fireplace Products Blog

As part of the purchase, we also acquired all of the old Fireplace Products blog posts that my team and I wrote almost 10 years ago. Like the videos and the website this writing is a part of my journey so i welcomed the opportunity to own it all again. The blog was shutdown shortly after I left in 2017, but while the domain may no longer exist the content lives on, and we will be re-writing the 100 or so posts that we had and uploading them here to Woodburner Insights.

After-all we did win several local business awards for that blog, and yes I do still have these in my office.

Thank you all for your continued support, whether you’ve been here since the early Fireplace Products days or are newer to the journey. I’m excited to combine the past with the present to offer a more comprehensive, streamlined hub for everything woodburning.

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Reece Toscani

Reece has over two decades in the fireplace and stove world — testing, reviewing, and occasionally getting covered in soot, all in the name of wood-fired home heating. He cuts through the nonsense, busts the myths, and shares straight-talking advice to help you enjoy your stove without the confusion. From Fireplace Products to Redefining Woodburners, if it burns wood, he’s probably tested it, fixed it, or argued about it. Now, through Woodburner Insights, he shares that experience with the world — both here and on YouTube.